Holland Casino needed a hero visual for their Christmas campaign. The brief: a magical, larger-than-life Christmas tree that would work across all channels. Television, online video, digital out-of-home. We created a complete AI-generated Christmas tree that became the centerpiece of the campaign. Detailed ornaments, atmospheric lighting, and that specific festive magic that's hard to capture in traditional photography. The visual was used as a tag-on for the television commercial, featured in online videos, and displayed on digital billboards across the Netherlands.