The Black Label designs premium titanium eyewear with a quiet, elegant positioning. For their campaign, founder Agnes de Zwart wanted to move beyond traditional studio photography. More movement. More atmosphere. Natural settings that match the refined character of the frames. Three models. Three monturen. Editorial stills and motion content that could work across print, social, and in-store displays.
We designed a modular production system where models, settings, eyewear and styling elements work as interchangeable building blocks. Golden grasslands, rugged coastlines and old-growth forests as backdrops. Each image crafted with a Hasselblad-grade editorial look. The frames are placed with precision. No generic AI glasses, but the exact TBL designs down to the double bridge and acetaat-titanium details. Stills and motion content delivered in two weeks.
Editorial stills and motion content. Print-ready quality for magazines and in-store posters.
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(2016-25©)
